Executive Team
As The Group continues to grow, it has established a first class team of experienced executives to lead the way.
Michael Holmqvist
Group Chief Executive Officer
Michael, a mobile visionary has over a decade experience within the mobile media industry having worked with 3Net Communications, mQuest Ltd, Monstermob Group PLC (now part of Zed) and is a proven entrepreneur having set up his first international business at just 21 years of age.
In 2008 he moved to Spain to take up the role of CEO at Sprint Media. Michael has overseen the rapid development of the business and has put in place a strong management team that shares his objectives and vision which culminated in 2012 to the company making 3 key acquisitions to build upon its expansion in international markets.
Thomas Schmidt
Group Chief Technology & Operations Officer
Thomas has over 15 years experience in managing and leading technical teams within the mobile entertainment sector. He started his career with Novadoc, a German based outsourced IT/Technical agency and was responsible for providing mQuest with their technical division.
mQuest was a leading supplier of mobile content in the UK, that was acquired by MonsterMob PLC (Now part of Zed Group). At this time he worked closely with Michael Holmqvist (Sprint Media's CEO) on the future direction of mobile content and the technical capabilities required to deliver such content to an end users mobile handset.
Benito Alvarez
Group Chief Marketing Officer
Benito studied multimedia design in Ireland and upon completing his university courses, he began his marketing career in the international division of a furniture manufacturer, designing and marketing pieces for the likes of Laura Ashley and other well know UK high street stores.
In 2010, Benito decided to return to his hometown in Spain taking up the position of Chief Designer with Sprint Media, with responsibility for designing the user interfaces for all our mobile products. In 2011, Benito became Head of Marketing for the company with responsibilities for products, design and marketing across the globe and promoted to CMO in 2012.
Maria Liston
Group Chief Financial Officer
Maria has over 12 years experience leading finance teams across a variety of industries. She started her career with KPMG based in the UK as an Audit Manager of IT clients. After several years, she joined Freixenet, Spain's leading Cava (Sparkling Wine) producer as UK Finance Manager managing an FMCG division with an annual turnover of in excess of £20m before moving to Centrica Energy Plc. as Senior Accountant.
In 2005 being Spanish but brought up in the UK, Maria decided to return to her roots, and took up the position as Group Corporate Controller with Club La Costa Plc., managing accounts exceeding £25m. In 2006 Maria became Financial Manager at Taurus Administration Services S.L. responsible for high-risk investment funds before joining Sprint Media as Chief Financial Officer.
James McNab
Non-Executive Director
James has over 12 years experience and has held senior executive positions working across telecoms, mobile, broadcast, content, IPTV, Social Media and Gambling/Gaming specialising in mobile technologies and applications globally across B2B - B2C. He is currently responsible for Basebone, a Pan-African provider of mobile integrated messaging solutions.
In addition to this he works closely with the regulatory bodies and organisations in Australia, Kenya, Netherlands, Spain, UK, and in South Africa where he sits on both the Lobbying Working Group and Codecom Committees. Having spent 2 years as Group COO at Sprint Media, he continues to advise on the strategic direction of the group.